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HubSpot’s ex-VP of Channel Sales: How to Build The World’s Best Channel Sales Program

SaaStr

Everything is harder with a channel sales program. Training a direct sales team on a new product launch is like teaching someone the macarena. In the case of HubSpot, we assigned every partner two contacts at HubSpot, provided them unlimited free Technical Support, and partner-specific group trainings. .

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Channel Sales for SaaS: What It Is, When it Works, and How to Build Your Own

OpenView Labs

For the uninitiated, channel sales refers to the process of partnering with third parties to get your product into the end user’s hands. Part of the appeal of this approach is that it’s a very effective way to scale revenue without having to go through the expense and effort of scaling your direct sales team.

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What Is Enterprise OEM Software Licensing?

Sales Hacker

In building an OEM channel, there can be internal competition between your direct sales force and your OEM sales force because end-customers can also be potential OEM customers. It is paramount to create alignment between direct sales and your OEM sales force and foster teamwork. OEM support.