Remove Data Remove Payment Features Remove Product ROI Remove Sales
article thumbnail

Why You Should Focus on Nurturing the Customer Relationship

Totango

Instead of capturing the bulk of customer value at the initial sale, digital companies now rely on an ongoing process of renewal and upsell that can potentially continue for years. By sharing customer data across functions and teams, you can ensure that every engagement is informed and personalized. Track the Right Metrics.

article thumbnail

Customer Success and Upsells: How to Make the Most of Opportunities

Totango

It’s also worth noting that up to 70% of revenue in a subscription business comes from existing customer renewals and upsells. To create happy customers, you have to shift your focus from the sales event and toward the ongoing nurturing of existing customers. Customer success upsells are critical to your own success.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Most Important Customer Success Metrics to Track and How to Improve Them

Totango

Adoption Metrics: Measuring the customer’s use of the product. Outcome Metrics: Measuring the customer’s product ROI. In the customer-centered approach to business , enterprises are no longer defined by sales and renewals. Remember, all customer success metrics should lead to action. Business Metrics.

article thumbnail

Why You Should Focus on Nurturing the Customer Relationship

Totango

Instead of capturing the bulk of customer value at the initial sale, digital companies now rely on an ongoing process of renewal and upsell that can potentially continue for years. By sharing customer data across functions and teams, you can ensure that every engagement is informed and personalized. Track the Right Metrics.

article thumbnail

The Ultimate Guide to Creating a Customer-Centric Culture

Totango

In today’s digitized, subscription-based environment, these best practices are based on finding out all you can about your customers and then using that data to create a customer-centric experience. That means giving everyone access to the customer success platform and ensuring they log all relevant customer data.

article thumbnail

The Ultimate Guide to Creating a Customer-Centric Culture

Totango

In today’s digitized, subscription-based environment, these best practices are based on finding out all you can about your customers and then using that data to create a customer-centric experience. That means giving everyone access to the customer success platform and ensuring they log all relevant customer data.

article thumbnail

Job Description and Interview Questions for Director of Customer Success

CustomerSuccessBox

Conduct strategic Business Reviews(EBR and QBRs) to understand the customer lifecycle milestones, and also to communicate the value of the product and showcase product ROI. Interact with existing customers to identify pain points, prioritize business opportunities, and productize solutions to ensure customer success.