Data Analysis Revenue Software Development Underperforming Technical Team 
User Pilot
MAY 30, 2023
This manager wants to better understand how users use their product so they can align users’ needs with product development and increase business revenue. For example, the software developer persona may be critical for a product handling API integrations while accounting for only 2% of your user base.
User Pilot
JANUARY 26, 2021
One tool to achieve this is customer journey analytics software. The software delivers context and clarity to the complicated multichannel customer journey. It helps product and product marketing teams piece together and analyze the cross-channel data to improve their touchpoints. But then what?
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