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Freemium at Scale with Typeform CEO (Video + Transcript)

SaaStr

Freemium can help software companies gain users quickly—but what happens when it’s time to scale back or up? The interesting maybe behavior also is that the creation of the form, the be solution of a form for 92% of them happens during the first week, but for the payment only 60% happens during the first week. In the end.

Scale 136
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The Complete Guide For Using Emotional Marketing To Increase Conversion Rates

GetUplift

Daniel Kahneman’s research supports the notion that we have two very different thinking systems. The first thinking system is irrational, spur of the moment thinking that’s emotionally charged and governed by habit. The second thinking system is rational and calculated. It’s deliberate and slower than the first thinking system.

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11 Popular types of revenue models used today

ProfitWell

That’s never been truer for software businesses in particular than in the past 10-15 years, with the internet stimulating an explosion in the number of viable revenue models. Computer software producers such as Adobe turn to licensing revenue models as often as they do subscription revenue models. Web/Direct Sales.

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Small Business Will Drive the Next Billion for SaaS with Kabbage (Video + Transcript)

SaaStr

Multiple platforms or buying for their business, largely providing the same solutions and they’re all after the same market opportunity, which is 186 billion dollars in technology spend, the small businesses are going to spend in 2019. But more personalization also means more data. And that’s according to an IDC report.