article thumbnail

9 Growth Initiatives for Successful Companies [With Examples]

User Pilot

The Ansoff Matrix, a popular business growth model, distinguishes 4 key growth strategies: Market development Market penetration Product development Diversification The taxonomy takes two key growth drivers into account: introducing new products or entering new markets. PLG depends on the self-service model.

article thumbnail

Sales and GTM in Uncertain Times with Adnan Chaudhry and Matt Garratt (Video + Transcript)

SaaStr

I was an account executive covering financial services vertical and covering in New York. And so, I remember being in New York and the whole market was melting down. And certainly the market has come quite a bit far from that point. That visualization, we’ve just opened up the marketplace. It’s crazy.