What is product-market fit? Tapping into your best customers
ProfitWell
JANUARY 6, 2020
If you don’t have product-market fit, you could be advertising to the wrong buyer personas and attracting the wrong buyers, leading to higher churn and poor retention. You could be using the wrong value proposition and not getting through to your ideal buyer personas if your product-market fit is off. Customer LTV. Churn rates.
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