Stopping Inception Churn: The Prospective Customer Success Review
Kellblog
AUGUST 1, 2019
I call this “ inception churn ,” because it’s churn that’s effectively built-in from inception — the customer is sent, along with a partner, on a doomed journey to solve a problem that the system was never designed to solve. Twitter) or software review sites (e.g., Sales may be in optimistic denial.
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