article thumbnail

Product-Centric vs Customer-Centric: Which Approach Should Businesses Follow?

SmartKarrot

They keep a keen eye on building customer loyalty and thereby growing their business. Their focus is on maximizing the customer lifetime value for turning every customer into a profitable asset of their business. They provide more than just good support and service. Growth strategy.

article thumbnail

A Step-by-Step Guide to Landing Your First Enterprise Client

SmartKarrot

But as more business companies choose the SaaS (Software as a Service) path, now is a fantastic time to enter this industry. . Another area where quality must stand out is in customer service. Large enterprise clients operate in highly competitive marketplaces and sectors where it takes a lot of effort to make a difference.