Hitenism

JANUARY 16, 2017

In 2014, Mixpanel’s Series B pitch deck spelled out the company’s expansion plans over the next two years: 3x sales headcount and rapidly race towards distribution. Double headcount every 6-9 months. Customers are tolerating this less and less, because people don’t want to pay just to use software.

Scale 147

Scale Venture Capital SaaS Headcount 147

OpenView Labs

MAY 20, 2019

Competition not only increases CAC, but it simultaneously decreases customer lifetime value (ouch!). We’re seeing three drivers of lower lifetime value: feature commoditization, less pricing power (price wars), and worsening churn. Messaging needs to speak to the end user, not just the executive buyer.

Scale 70

Scale Startup Technical Review Software Review 70

OpenView Labs

MAY 20, 2019

Competition not only increases CAC, but it simultaneously decreases customer lifetime value (ouch!). We’re seeing three drivers of lower lifetime value: feature commoditization, less pricing power (price wars), and worsening churn. Messaging needs to speak to the end user, not just the executive buyer.

Scale 51

Scale Startup Technical Review Software Review 51

OpenView Labs

MAY 20, 2019

Competition not only increases CAC, but it simultaneously decreases customer lifetime value (ouch!). We’re seeing three drivers of lower lifetime value: feature commoditization, less pricing power (price wars), and worsening churn. Messaging needs to speak to the end user, not just the executive buyer.

Scale 40

Scale Startup Technical Review Software Review 40