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Why 2019 Is The Year Of Growth Engineering In SaaS

Hull

These roles are filled by engineers that roll up to the CMO/COO (not CTO) as part of a growth team. Their job is to enable go-to-market teams through "joining the dots" between tools, teams & data, optimizing the business rules that drive growth. Integrate sales CRM (Salesforce). This is marketing.

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Taking a $4B Company from Consumer to B2B with Pluralsight (Video + Transcript)

SaaStr

It’s awesome to be back at SaaStr and be with all of you, and I’m really looking forward to this time we have together. My intention today is to share a little bit about our journey as a company, my personal journey as an entrepreneur, and give you something that you can take away to apply to your own businesses.

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