CTO Hire Enterprise Market Segmentation SMB 
Mucker Capital
APRIL 6, 2023
Are there types of companies, market segments, industries, or business models where PLG does not make sense? If you're primarily targeting very large enterprise companies, it's very hard usually to use PLG as the only way to sell to those companies. Are POCs part of the PLG play? Hila is a mentor with Mucker Capital.
SaaStr
MAY 2, 2019
Join Vlad Shmunis, founder, chairman, and CEO of RingCentral as he discusses RingCentral’s journey from a two-person startup to a $7B market cap global enterprise communications company (NYSE:RNG) — the good, the bad, and the ugly. Jonathan : Did you have to do any sort of big steps hiring wise? We did not. Vlad : Oh absolutely.
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