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How to overcome no credible timing event. Download Aaron’s Checklist for Closing Enterprise Deals Here. If you are trying to overcome no brand and market, you can’t ask somebody for a three year contract. Or, if you do ask for a three year contract, have some terms in there that show that you’re going to prove ROI.
And by business technology function I want to define that because sometimes there’s a overlap with the CTO from an engineering side. And I think the reason for that is, is that because of the interconnectedness of systems and architecture, there has been a big role of enterprise architecture across the company.
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