CTO Coach CTO Hire Sales Funnel Strategy 
SaaStr
DECEMBER 3, 2020
Does Sam agree that the founder is the one who has to create the sales playbook? When is the right time to hire the first sales rep? Should you hire 2 at a time? What does one look for in their first sales hire? I met my wife in sales boot camp. Bret was formerly the CTO at Facebook.
Mucker Capital
APRIL 6, 2023
Hila is a mentor with Mucker Capital. Obviously if you target enterprise customers, you usually have a very large ACV (Annual Contract Value) and the product usually is complex. Free trial is a better strategy for quicker conversion. Currently she's Executive in Residence with Reforge and advising other companies.
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