Content Marketing Product Marketing Sales Recruiting White Paper 
SaaSX
NOVEMBER 14, 2021
Some founders are able to launch a product and get a bit of early traction without sales or marketing. The first is if there is incredible product-market fit and some virality or network effect built into the product itself. And others recruit experienced team members who have done it before.
SaaStr
JULY 15, 2022
Jason Lemkin: I’ll answer it, but are you thinking more on sales or technology or broadly speaking in the question? Ash Bhoopathy (@ashbhoopathy): Probably more around go-to-market and sales. First of all, on go-to-market and sales and marketing, be very, very wary of folks that want to outsource your core.
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