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How Buffer Reached $20m in ARR by Focussing on Growing ARPA

Chart Mogul

An early entrant to the SaaS field, the company has pioneered a number of fields that are now commonplace in the industry — content marketing, the transparent startups movement, and remote work. Buffer’s suite of tools helps you engage customers on social media. The Challenge: Buffer was amassing “reporting debt”.

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How Buffer Reached $20m in ARR by Focussing on Growing ARPA

Chart Mogul

An early entrant to the SaaS field, the company has pioneered a number of fields that are now commonplace in the industry — content marketing, the transparent startups movement, and remote work. Buffer’s suite of tools helps you engage customers on social media. The Challenge: Buffer was amassing “reporting debt”.

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A Canoo for two

ProfitWell

Your top subscription news. There’s a huge surge in the content marketing sphere , supplemented by social media madness and competition for eye-catching, compelling ad space. Here are some solid resources in this realm, so you can start cranking: Wistia’s Brand Affinity Marketing Playbook. Do you like me?

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Top 30 SaaS Influencers to Follow in 2022

SmartKarrot

Ben Murray is a Certified Public Accountant whose passion for SaaS metrics, financial performance, subscription economy, forecasting, and SaaS operations drove him to kick start blogging on the same. Chris Orlob is the senior director of product marketing at Gong.io, an AI (Artificial Intelligence) platform to provide sales analytics.