How Buffer Reached $20m in ARR by Focussing on Growing ARPA
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MARCH 9, 2020
An early entrant to the SaaS field, the company has pioneered a number of fields that are now commonplace in the industry — content marketing, the transparent startups movement, and remote work. Buffer’s suite of tools helps you engage customers on social media. The Challenge: Buffer was amassing “reporting debt”.
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