Selling into Startups 101: What You Need to Know to Find a Unicorn
Sales Hacker
SEPTEMBER 11, 2020
Typically this occurs through a funding round that helps foot the bill for things like payroll, research and development, and endless La Croixs (we’ll discuss the various stages of a funding round shortly). Security/Compliance: Early-stage startups are likely not going to be SOC certified. It’s no longer just an idea.
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