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Clearbit’s Matt Sornson on driving growth with data and content

Intercom, Inc.

As the Head of Growth Marketing at Clearbit , and previously a co-founder and CEO of more than a few startups (including WorkMob, ApiXchange, and GoFlow), Matt Sornson knows these pitfalls intimately and how to avoid them. Here are five quick takeaways: At Clearbit, all marketing falls under growth marketing.

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The 10 Forms of SaaS Capital: From Inception to Exit

Baremetrics

If you’re unable or unwilling to self-fund your startup, you may want to consider getting a job for the time being and part-timing your startup until you’re able to and comfortable with personally financing your company. This capital should be used for product development and the people required to help you build it.