article thumbnail

There are No Shortcuts: 5 Hard-Won Lessons from Zenefits CEO Jay Fulcher

OPEXEngine

As a longtime Core Member, we asked him to join our Go-to-Market Core Forum to share his thoughts on this theme and more. Entrepreneurs are inundated with the suggestion that there’s a growth hack or shortcut for everything,” says Jay. This clarity puts you on the path to product-market fit. No Shortcuts Allowed.

Scale 52
article thumbnail

SaaStr Podcast #402 with HackerOne CEO Mårten Mickos: “Customers Want Value + Simplicity: The Must Haves to Deliver”

SaaStr

So next question by Rana is what was your aha growth hack that led to scaling? Is it the productivity? Is it that you fulfill a compliance requirement? So it’s a major function of a product marketing organization to figure out how customers see value. Is it avoidance of problems?