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5 Challenges in Moving Upmarket and How to Overcome Them with Salesforce Ventures

SaaStr

Going upmarket drives category leadership because you establish yourself as the company that the Fortune 500 logos use. Salesforce Ventures interviewed several sales leaders in the space — Gong, Miro, Monday, Okta, and Wiz — to get an informed perspective on the challenges and lessons learned moving upmarket.

Scale 203
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Sales–Product Tension: The Secret to Segment’s Success

Andreessen Horowitz

And as I looked through the list of things like HIPAA compliance and cloud prem solutions that our customers were really, really clamoring for, I thought, “there’s no way we will build any of this,” right? So how much were the engineering leadership involved during your, annual plan? So that was one key thing.