30+ Tough Learnings from Losing a Top Customer
SaaStr
JANUARY 12, 2022
Another top mistake SMB folks make trying to sell enterprise. As a founder, you’ll just run out of time to properly manage key customers and partners yourself. Hire that person, and make sure they are someone the top customers can really trust and count on. Your key champion might buy just 1 or 2 new products a year.
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