Remove Compensation Remove Entertainment Remove Leadership Remove Operational efficiency.
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Building Resilience Through Efficient Scaling In 2023 with ICONIQ Growth General Partner, Doug Pepper, and General Partner and Head of Analytics, Christine Edmonds (Video)

SaaStr

AE and SDR compensation is another tactic to align GTM with what you want. Offering higher commissions for long-term contracts or generating pipeline in the highest quality vertical can drive GTM efficiency. However, there is a significant pivot to efficient growth with a projected improvement in margins.