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The Playbook to Hiring Your First VP of Sales and Not Screwing it Up…….with Cassidy Ventures Founder Brendon Cassidy (Video + Transcript)

SaaStr

Brendon introduces his playbook to hiring the first VP of Sales from his experiences as VP of Sales at LinkedIn, EchoSign, Talkdesk and more. Learn the dos and don’ts to make the correct hire the first time and not rush into hiring the wrong VP of Sales, which can cost the company months or even years.

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“The “Dos & Don’ts” of Building Winning SaaS Companies with G2 Crowd (Video + Transcript)

SaaStr

I sell highly engineered complex pumps and I can’t sell them like a book online.” ” But being out here in California at the time I saw what Cisco was doing, what Dell was doing. Dell was selling configural PCs online. And for me as I mentioned BigMachines is a very personal problem. You’re dot com.

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Katie Burke on company culture: building a better work culture

ProfitWell

When designing your culture code, here are nine mistakes to be aware of. Mistake 1) Assuming everyone in your company is on the same page about the culture you're building. When HubSpot first launched its culture code, Dharmesh Shah, CTO and Founder of HubSpot, felt it was important to share it with candidates.