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SaaStr Podcast #225: Stephen Burton, VP of Smarketing at Harness Discusses How To Create True Alignment Between Marketing and Sales

SaaStr

The rest was attached to pipeline and qualified opportunities, so you’ve gotta have it aligned with revenue, and even in sales enablement, having it attached to sales ramp time, the productivity of sales reps, that’s a big metric as you’re growing a new startup.

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The Playbook to Hiring Your First VP of Sales and Not Screwing it Up…….with Cassidy Ventures Founder Brendon Cassidy (Video + Transcript)

SaaStr

Maybe a product like Gong is a good product for that where you start recording and transcribing and analyzing all your sales calls. I think Gong is one of the best sales enablement products I’ve seen come out over the last five years in this space. QUESTION 8: Thanks.