SaaSOptics

MAY 19, 2022

To find qualified prospects, you’ll need a thorough understanding of your target market. The answer lies in your product or service’s value proposition. In this case, you can run a cohort analysis across these market segments and see what acquisition methods perform best. Review your pricing strategy.

Acquisition 59

Acquisition Scale Strategy Software Review 59

SaaStr

JANUARY 5, 2023

Looking back on its explosive growth, however, the company realized just how badly it needed the valuable services of a Chief Financial Officer (CFO). They then overhauled their pricing and packaging to grow alongside their infrastructure and customers. . Are customers churning? Looking back vs. looking forward. Customer Health.

Sales Hiring 38

Sales Hiring Acquisition Forecasting Outsourced Development 38

SaaStr

NOVEMBER 21, 2020

How does Rob think through pricing today in a way that encourages land and expand? How does Rob think about usage vs seat-based pricing in SaaS? How should sales and marketing work together on pricing? You look at the forward-looking ARR multiples on the stock price, and they were a lot lower back then.

SaaS Payments 246

SaaS Payments Scale Payment Services Payment Solutions 246

SaaStr

JUNE 16, 2020

I’m going to first talk about some of the insights that we’ve gotten from serving Salesforce Ventures portfolio companies, both in terms of what they’re seeing in the market and how bookings and churn and things like that are heading, but then also how they’re adjusting to this on their go to market strategies.

Sales Hiring 159

Sales Hiring Scale SaaS Payments Payment Services 159