SaaStr

MARCH 1, 2024

You can smother customers with love alone in the early days, but as you scale, you need a seasoned customer success team and VP that has done this before. Or churn will increase, NPS will stagnate and decline, and upsell and revenue retention will be a fraction of what it could be. Marketing is also an art and science.

Scale 252

Scale Part-Time VPE CTO Hire Fractional VPE 252

SaaStr

JUNE 23, 2020

You can smother customers with love alone in the early days, but as you scale, you need a seasoned customer success team and VP that has done this before. Or churn will increase, NPS will stagnate and decline, and upsell and revenue retention will be a fraction of what it could be. Marketing is also an art and science.

Part-Time VPE 235

Part-Time VPE CTO Hire Fractional VPE Sales Recruiting 235

SaaStr

OCTOBER 24, 2022

So selling, marketing and supporting them should be different too. WorkOS CEO Michael Grinich, Developer Success Manager Betsy Calender, and VP of Developer Experience Zeno Rocha share how to price your product for developers, how to market it to developers, how to how to support them as they scale and use the products.

Underperforming Technical Team 183

Underperforming Technical Team Outsourced Development Development Part-Time VPE 183

SaaStr

JULY 12, 2022

Make the revenue recur, I’m interested. If it’s helpful to you, it’s got everything from how to build the sales com plan to how to think about hiring a VP marketing and how to hire a customer success thing. up that is sub one million in recurring revenue? That’s my background. Who has a start?up

Sales Hiring 261

Sales Hiring Part-Time VPE VP of Engineering Sales Recruiting 261

SaaStr

JUNE 1, 2021

In 2016, Hubspot was still a scrappy player that had only recently IPO’d, with a market cap around $1B. In this top-rated session Dharmesh Shah, cofounder and CTO of HubSpot, shares how he and his co-founders broke all of the “rules” and ended up creating an entirely new category of marketing software.

Part-Time VPE 224

Part-Time VPE Technical Cofounder CTO Hire New CTO 224

SaaStr

JULY 30, 2020

Peter Kazanjy: So at TalentBin, that was kind of like my first training wheels, SaaS business, and also the place where I started to learn and appreciate go to market. So I went from being a business generalist founder, so prior to that I was in product marketing and product management at VMware, so big enterprise software company.

Part-Time VPE 201

Part-Time VPE Scale Sales Recruiting Sales Hiring 201