How going the extra mile to understand customers propelled Squire into a $750m SaaS company
ChurnZero
DECEMBER 14, 2023
In a sense, it was originally more like a lead generation service, or marketplace for barbershops. While customers would book an appointment with Squire, the barber shops were still taking calls too, and would often wind up double-booked. The barbers still wanted cash payments too.
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