Andreessen Horowitz
JUNE 3, 2024
According to a recent McKinsey report, GenAI in marketing and sales could reap an estimated $3.3 trillion in annual global productivity , and global payments company Klarna recently said it saves $10 million in costs every year by using GenAI to generate images and reduce their reliance on external marketing partners.
User Pilot
AUGUST 15, 2023
Your launch plan should contain the following: Detailed market research and competitive analysis that examines the current market state and identifies the needs of your target user. To succeed at this stage, you need to coordinate your marketing efforts with your product team. The Go-To-Market Strategy Wheel.
FastSpring
FEBRUARY 23, 2023
Market Research: How to Quickly Test The ROI of a New Region I asked Michael how to quickly test a new market. Pricing Strategies to Combat Stagflation 2022 Emerging SaaS Customer Markets How FastSpring Can Help FastSpring helps SaaS and software companies sell around the world. Have you heard of it? MB : I haven’t.
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