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How to learn from churn – designing good user offboarding

Intercom, Inc.

Maybe you’ve had a similar experience trying to exit your contract with your cable television or wireless carrier provider. More often than not, the closing experience of these products leaves a lot to be desired. Dealing with reality. You’ll hopefully learn from them, but it’s likely you will lose some customers along the way.

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SaaStr Podcast #398 with Salsify Co-Founder & CMO Rob Gonzalez

SaaStr

It was basically using Bluetooth and an app on PalmPilots to do wireless payments in restaurants. And what we found over time is that the needs of those three different business models in the market were really quite divergent. And in a product oriented company like Salsify, they’ve got to be technical.