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ISVs vs SaaS: What’s the Difference?

Stax

Independent Software Vendors (ISVs) and Software-as-a-Service Providers (SaaS) operate within the same market, thus creating a push-and-pull revenue dynamic. TL;DR ISVs develop and distribute software products independently and often collaborate with hardware manufacturers and platform providers.

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Customer Acquisition Strategy for SaaS Companies: A Complete Guide

SaaSOptics

The answer lies in your product or service’s value proposition. For example, if you’re a product-led company, you may consider a freemium business model to build a user base of free trial customers quickly. A public marketplace for templates, plugins, and software development agencies.

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How Clio grew from a lifestyle business to a legal tech juggernaut

Point Nine Land

Both Jack and Rian had tech backgrounds and at the time were providing consulting services to the legal industry. His comment to us was that the software is just too expensive, too inaccessible, too hard to use and so on,” recalled Jack. Again, this was 2007. At the time, Jack and Rian were well-positioned to build this product.