Remove Business Model Remove Market Segmentation Remove New CTO Remove Scaling
article thumbnail

From Idea to Billion Dollar Business: the RingCentral Journey (Video + Transcript)

SaaStr

And then it was just a matter of, okay, make sure that it works, make sure that it scales, then very important not to forget, make sure that people buy it, that they know how to find you, you know. en you start saying, scaling and what does that even mean? They’re really giving them money to scale the business.

Scale 138
article thumbnail

Learning to Love the Art of Sales (As a Technical Founder) with Ross Mason, Founder of MuleSoft (Europa Video + Transcript)

SaaStr

At our inaugural SaaStr Europa last June, podcast host-with-the-most Harry Stebbings sat down with MuleSoft Founder and CTO Ross Mason to discuss the organization’s sales strategy, building a strong company culture, how to think about international expansion, and much more. In a new one, it was tough to keep up. Ross : Yeah.

article thumbnail

Product-Led Growth (PLG) For Startups

Mucker Capital

Are there types of companies, market segments, industries, or business models where PLG does not make sense? If you go back to thinking about what kind of company is a great fit for PLG, there are two important criteria: The first one is your target segment, your customer size. You need a lot of education.

Startup 52