Business Model, Identity management and Investment

The Great IPO Awakening: What 2025’s Surprisingly Hot Market Means for B2B Companies

SaaStr

JUNE 9, 2025

This “pricing power” indicates genuine demand, not just investment bank optimism. Learning #3: Security/Compliance Isn’t a Sure Thing SailPoint’s negative returns remind us that even “essential” categories like identity management can struggle if execution falters or competition intensifies.

B2B

B2B Marketing Scale Benchmarks

10 Inspiring Advocacy Marketing Examples from Top Companies

SmartKarrot

JUNE 10, 2022

The program was apt for the type of business model the company has. Okta, an identity management company, crafted a unique way of advocacy marketing back in 2016. The ROI (return on investment) for the brand was undoubtedly remarkably high. However, its popularity and efficiency have now simmered down.

Marketing

Marketing Scale Advertising Social Media

SaaS Brief

The Great IPO Awakening: What 2025’s Surprisingly Hot Market Means for B2B Companies

10 Inspiring Advocacy Marketing Examples from Top Companies

Webinars

Stay Connected