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The Funnel is Dead. Long Live the Flywheel. With Hubspot CEO Brian Halligan (Video + Transcript)

SaaStr

The age-old sales funnel has worked fine for decades…until now. Flaws are being exposed, and a new model is imminent. Why is the sales funnel alone, no longer an appropriate way of thinking about customers? If you haven’t adopted one of these light touch business models, you are screwed, in my opinion.

Scale 106
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Ideation, Creation, Iteration: How to Align Sales and Marketing Content Output

Sales Hacker

Entertaining? Act on processes and business goals. That is, to fill in the pipeline and get leads through the sales funnel. Look at where bottlenecks are in the funnel, and wonder why that’s happening. Depending on the funnel stage, develop either marketing content or sales enablements to fill the gap.

article thumbnail

The Funnel is Dead. Long Live the Flywheel. With Hubspot CEO Brian Halligan (Video + Transcript)

SaaStr

The age-old sales funnel has worked fine for decades…until now. Flaws are being exposed, and a new model is imminent. Why is the sales funnel alone, no longer an appropriate way of thinking about customers? If you haven’t adopted one of these light touch business models, you are screwed, in my opinion.

Scale 50