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State of the Cloud 2019: Europa Edition with Alex Ferrara, Bessemer Venture Partners (Video + Transcript)

SaaStr

I would argue that retention is probably the most important of these categories, so the first thing to note is that retention is really going to differ, depending on your market segment.

Cloud 100
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When Does Open Source Make Sense for a Business?

OpenView Labs

The answer likely depends on your market segmentation, as freemium may ease adoption friction for SMB/mid-market companies. The cloud-managed services attract the lower end of the market and make it possible for these businesses to address the SMB/mid-market segments.