30+ Tough Learnings from Losing a Top Customer
SaaStr
JANUARY 12, 2022
Indeed this was also my #1 mistake and the #1 I see from so many startups learning to go upmarket. “That it was much easier to do more in order to keep that customer than to get a new “top” customer. ” — Echeyde Cubillo, Co-founder and CTO, Acme Ticketing. They don’t show up in person.
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