The Zero-Sum Fallacy: ARR vs. Services
Kellblog
MARCH 11, 2020
ARR < $25K), use a low-touch sales model, and focus on the small and medium business market [1]. I remember we were working a deal at a major retailer — call them SeasEdge — against MicroStrategy, a self-funded competitor bootstrapped from a consulting business. We had financials that Wall Street loved (e.g.,
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