Business Model Churn cloud efficiency Pricing 
SaaStr
JULY 5, 2023
But those accounts grow dramatically over time, and don’t really churn. These days many are relying on upselling their existing base and raising prices to keep top line growth growing. And here you can see the magic in Mongo’s business model. Efficiency is a complicated metric. A Very Good Sign.
SaaStr
JULY 24, 2023
And when you have partial utility-based pricing like MongoDB does, you see the impact fast. Folks pulled usage down as much as they could to save money, although logo churn remained low. Upselling your existing base and raising prices to keep top-line growth growing isn’t adding real long-term value. But you know what isn’t?
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