Book Operational efficiency. Product Marketing Software Development 
Sales Enablement, SaaS and Growth
MARCH 23, 2020
Weak-Leak and Strong-Link Thinking The idea of weak-link and strong-link thinking was first popularised in The Numbers Game: Why Everything You Know About Soccer Is Wrong , a book written by Chris Anderson and David Sally. Operational efficiency. Brand equity. Customer data. Economies of scale. Freemium lead funnel.
Point Nine Land
APRIL 21, 2021
Why would you come up with a 24 months roadmap when you just have funding for another 6 months and still didn’t figure out your product-market fit? Product Marketing. This is the function in the organization that is really going to amplify the product messaging in your company, and the other way around.
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