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11 Key SaaS Roles and Responsibilities in 2023

User Pilot

Before hiring, assess your current needs and hire as your company grows. They also manage finances and supervise one or more engineering teams. Product Marketing Manager: This person is tasked with developing product marketing campaigns , crafting compelling marketing messages, and coming up with ideas to retain customers.

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PODCAST 123: How to Go From a Transactional Model to a Subscription Model with Brandon Meyers

Sales Hacker

He even managed to help pivot the company from a programmatic transactional revenue model to a subscription model over the course of, not just the last three months during COVID, but over the course of the last few years. Sam Jacobs: Is it a subscription service? Is it recurring revenue, or is it delivered in a different way?

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Taking a $4B Company from Consumer to B2B with Pluralsight (Video + Transcript)

SaaStr

So we cracked open a basic programming book and we started learning how to write our first lines of software together. My co founders and I were software developers, so we knew how to write the code, to build the website, to build the learning platform, to build the video distribution model. That doesn’t sound too hard.”

B2B 132
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Dharmesh Shah of HubSpot: From Day 0 to IPO. What Went to Plan. What Most Certainly Didn’t (Video, Podcast + Transcript)

SaaStr

Co-founder and CTO Dharmesh Shah shared with us how they got there — and the top mistakes they made — just 3 quarters after their IPO. We have someone that probably 98 percent of you know virtually or socially in some sense, Dharmesh Shah, founder and CTO of HubSpot. But of course, it wasn’t always quite that big!

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Reddit’s Nick Caldwell on engineering leadership

Intercom, Inc.

At Reddit, he led a team of 35 – none of whom knew how to manage other engineers. He had to quickly determine which team members displayed a potential for leadership and teach them the fundamentals of management so they could make new hires and scale – without ruining the culture. Short on time?

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The Road Now Taken: 4 SaaS Start-ups And Their Quest For Independent Growth

Outseta

Rand Fishkin of Moz poured his heart and frustrations into his book Lost and Founder , then began building SparkToro taking a drastically different approach than he did in building Moz. Venture capital is not inherently bad or the manifestation of greed and commitments to impossible-to-deliver growth. Investment funds like Indie.VC