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The Most Successful SMB SaaS Acquisition Channel Ever Built

Tom Tunguz

Recently, I had an opportunity to chat with Thomas about his experiences and I asked him to write about SMB SaaS channel distribution for this blog because his perspective on the opportunity is unique. With a self-service model, customers who have more specific needs are left in the cold. Thank you, Thomas, for sharing your insights.

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How to Build Your Own SaaS Partner Program (with Landing Pages)

Unbounce

These are often built with agencies, consultants, and managed-service-providers (MSPs) in mind. These partners resell your product and benefit from offering ongoing services, usually on a retainer basis. This generates recurring revenue. Your partners act as an outsourced sales and marketing team. Reduced Cost.