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SaaStr Podcast #398 with Salsify Co-Founder & CMO Rob Gonzalez

SaaStr

It was basically using Bluetooth and an app on PalmPilots to do wireless payments in restaurants. Rob Gonzalez: Man, I would like there to be a lot more rigor around SaaS metrics so that we can more easily benchmark against other companies. I was working on a startup that was an early mobile payment platform.

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How to Conduct a Social Media Audit in Just 30 Minutes

Neil Patel

We’ll take a look at each platform and identify a few critical KPI benchmarks to gauge progress. On this first page, you can see information about your followers, such as their: Interests Consumer buying styles Household income categories Wireless carrier Gender. In this case, though, yours will be pretty simple.