article thumbnail

2021 Financial & Operating Benchmarks: How to Become One of the ‘Haves’ of SaaS

OpenView Labs

In 2021 the ‘ Rule of 40’ died, according to our latest 2021 Financial & Operating Benchmarks report that launched last week. . The game has changed when it comes to recruiting. Here’s what you can do to move the needle: Sales: Sell to the right customer and don’t get too greedy on the initial deal.

article thumbnail

A Lead Gen Go-To-Market Cheat Sheet

SaaSX

Some founders are able to launch a product and get a bit of early traction without sales or marketing. The second case where initial sales & marketing aren’t needed to launch a product is when a founder has a built-in network of ready buyers and lands initial customers through their own efforts. The skill of the sales reps.

Scale 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

170 Sales Terms From A – Z: The Updated Glossary of B2B Sales Definitions

Sales Hacker

With the rise of AI, new sales technology and automation at the forefront of the sales echo chamber these days, we thought we’d take a moment to bring it back to BASICS – that’s why we’ve rounded up this complete glossary of sales terms and definitions to help you remember where it all started.

Scale 99
article thumbnail

How New SaaS Companies Should Be Using Content Marketing

Ramp Ventures

CMI’s 2016 Benchmarks, Budgets, and Trends Survey found that 88% of B2B companies are using content marketing. Sales funnel content. Once you’ve got a link-focused content strategy underway, it would be wise to look at creating content that targets visitors at each stage of the sales funnel.