How to Write Effective Dunning Emails (30+ Examples Included)
Baremetrics
MAY 4, 2020
The customers whose subscriptions end because their credit card payments failed and they never made up for the payment. According to our data, SaaS and subscriptions businesses lose around 9% of their MRR due to failed payments on average. I’m talking about involuntary churn. Just how much damage is involuntary churn causing?
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