Remove Benchmarks Remove Marketplace as a Service Remove Payment Features Remove Product Marketing
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CEOs and CXOs of FullStory, Sendbird, mmhmm, Miro, ChurnZero, Canva, HackerOne Join SaaStr Annual 2021!!

SaaStr

Sara Hicks, VP of Product, Commerce @ Mailchimp. Devon Rutherford, Managed Services Program Manager & Pre-Sales Manager @ Leaseweb. Mariela Towers, Head of Marketing @ BEE. Matteo De Renzi, Global Marketplace MD @ GT Gettaxi (Gett). Chetan Puttagunta, General Partner @ Benchmark. Pete Khanna CEO @ Team Support.

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21 of The Top Product Announcements You Missed at SaaStr Annual

SaaStr

Pendo announced a new offering aimed to help startup companies accelerate product-market fit, and prove that product traction to early stage investors. The company also unveiled ProfitWell Benchmarks to see how your company stacks up against similar firms. Go to Hired’s website to learn more about their news.

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Understanding What is Churn: Your Essential Guide to Retention Metrics

User Pilot

TL;DR Customer churn is a vital metric for SaaS enterprises, reflecting product value and customer satisfaction that must be calculated with industry benchmarks to gauge performance against competitors. Customer churn in SaaS is the rate at which customers stop using a service within a set timeframe.

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Top 4 SaaS Valuation Metrics at Different Growth Stages

OPEXEngine

SaaS metrics are viewed differently at different stages of growth and for different sales models, primarily whether a company is selling into an SMB or enterprise marketplace. The growth stages are defined as: Early Stage – Product/Market Fit Stage, . Growth Stage – Scaling the Business, and . Usage Fee-Based ARR.

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SaaStr Podcast #402 with HackerOne CEO Mårten Mickos: “Customers Want Value + Simplicity: The Must Haves to Deliver”

SaaStr

Ep #402: Mårten Mickos, CEO of HackerOne, explains their innovative approach of packaging customer value derived from a variety of activities into an annually recurring subscription offering that delivers outstanding value to customers while simplifying the buying process and the customer journey.

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Driving Success for Small to Middle-Market SaaS Companies

OPEXEngine

SMB customers will want high-touch sales engagement and service delivery but SMM SaaS companies will likely not have the budget necessary to justify providing this level of sales support. These lower price points influence the GTM strategy, which requires lower labor costs and a greater reliance on “one-to-many” marketing.

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The Best SaaS Blog Posts and Resources Library

Chart Mogul

5 Reasons I Hate the Rule of 40 by Mikael Johnsson, SaaS Nordic While not necessarily completely useless, I would strongly argue that R40 is a metric applicable to the world of PE and public markets investing and is not a good metric for assessing the quality of venture-stage companies. Forget about Threads. What’s your TikTok strategy?

Scale 52