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Amazon’s Kristin Graham On How to Build, Maintain and Scale a Strong Culture

OpenView Labs

Culture helps a company define itself, attract the right team members and customers, and differentiate in the marketplace. Culture is also tricky because there’s no one-size-fits-all way to define, cultivate or scale it. The key to scaling your culture is curiosity. Make space for conversations. Invite them to participate.

Scale 98
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6 B2B Customer Segmentation Best Practices

Totango

While most of us associate the digital leap to subscription and third-party software services with customer empowerment, those same tech advances make it easier than ever to provide personalized care in a targeted, scalable manner. Deliver at Scale for your Segments. 1. Stay Goal-Focused.

B2B 71