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2021 SaaS Outlook, What’s Changing in SaaS This Year?

OPEXEngine

Hiring—lessened requirements for in-person work expected even post-pandemic open up recruitment beyond physical locations, but competition for talent will remain tough in tech. B2B Sales and Marketing. Sales organizational changes: no more big rooms with 50+ inside sales. Impact of the Remote Workplace. More testimonials.

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19 SaaS Predictions For 2021 and Beyond

OpenView Labs

“The prevailing go-to-market structure for SaaS companies in the last decade is through an inside sales team. Virtually all inside sales teams were forced to go remote in mid-March and haven’t been back in the office since. Teams are starting to ramp back up, and the next chapter of inside sales is a little wild.

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Should you disrupt or create a category? 5 lessons from Gainsight’s CMO Anthony Kennada

Intercom, Inc.

Customer Success was barely a discipline when Anthony joined Gainsight, but thanks to the rise of SaaS and subscription-based business models more generally, where retaining and providing value to your existing customers is a non-negotiable, the category has exploded. I like the idea of being long-term greedy, but short-term humble.

Scale 112
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The Limitations of Data and Benchmarks

Tom Tunguz

We identify unusual companies, those with best in class sales efficiency or revenue growth. Management teams employ metrics to identify when a particular part of a company is performing in an unexpected way. Sagging quota attainment suggests sales recruiting and t practices are worth investigating.

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How to Do a Webinar That’s as Exciting as an In-Person Event

Unbounce

Align Your Theme and Dates Track Your Webinar Goals Recruit a Lineup of Star Speakers Set Up Your Webinar Platform and Tools Promote the Event to Create Buzz Perform Dry-Runs Make Magic Happen on the Day Follow Through Post-Event. You can set a projected goal for this based on your business model and the types of leads you plan to attract.

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PODCAST 131: Data, Set, Match: How to Build a Two-Sided Marketplace to Drive Revenue with Ryan Walsh

Sales Hacker

If you missed episode 130, check it out here: Turning Junior-level Talent into Top Sales Professionals with Eddie Baez. Subscribe to the Sales Hacker Podcast. Sales enablement is easy. REGIE uses artificial intelligence to create entire outbound inbound, and even follow-up sales campaigns faster. We’re on iTunes.

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Sales Development: What It Is, Why It Matters, And How To Do It Right

Sales Hacker

The business case for sales development is built on flawless logic and verified by market data. The more time your closers spend taking moonshots, the less sales they actually make. Smart business organizations have long experienced and embraced this principle. What is Sales Development?