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Everything You Need to Know About Freemium Pricing

OpenView Labs

How to optimize your freemium model. Stories of ditching a freemium model. When is freemium the right strategy for your business? Is Freemium The Right Business Model? Is freemium an effective lead generation, conversion, and revenue driving strategy for your recurring revenue-based business?

Pricing 82
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State of the Cloud 2019: Europa Edition with Alex Ferrara, Bessemer Venture Partners (Video + Transcript)

SaaStr

Before I joined the venture capital industry many years ago, I was a software developer, and I worked for a startup around the 2000 time period. I would argue that retention is probably the most important of these categories, so the first thing to note is that retention is really going to differ, depending on your market segment.

Cloud 100
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Everything you need to know about SaaS funding

ProfitWell

Going into the pursuit of funding without a plan can lead you nowhere—or, even worse, leave you saddled with a funding plan that’s bad for you and your business. Costly product iterations may be completed without the market understanding required to justify them. Or what about an incubator? 5 Types of SaaS funding.

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There are No Shortcuts: 5 Hard-Won Lessons from Zenefits CEO Jay Fulcher

OPEXEngine

“I’ve talked to countless entrepreneurs who are anxious about the next step—first seed round, hiring a team, landing a board member, etc.,” However, if the basic ingredients for growing a sustainable, high-performance business are missing, you’re setting yourself up for frustration.”. However, this model was unsustainable.

Scale 52
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SaaStr Podcast #398 with Salsify Co-Founder & CMO Rob Gonzalez

SaaStr

And what we found over time is that the needs of those three different business models in the market were really quite divergent. But in saying no, it gives us the ability to create a truly best in class product on a lot of different axes for the core market that we serve. In 2012, no one took Amazon seriously, really.

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Customer Segmentation: A Step-by-Step Guide for Growth

OpenView Labs

Customer segmentation is the way. What is customer segmentation and why does it matter? Also known as market segmentation, customer segmentation is the division of potential customers in a given market into discrete groups. That division is based on customers having similar: Needs (i.e.,

Scale 60