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Iterative Approach to Localized Marketing for SaaS & Software

FastSpring

Look for existing ecosystems of websites, communities and social presence that exist in that geography around your topic. “So How FastSpring Simplifies Selling Around the World Automated Localized Checkout Consumers often prefer to pay in their local currency or using payment methods that are popular in their region.

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Summary of New York Tech Week 2023 (Itaú BBA, BTG, BofA)

SaaSHolic

For startups, the speaker suggests focusing on how AI can drive customer acquisition and go-to-market strategy, while for large companies, creating a vision for AI is important, as well as focusing on infrastructure and skillsets and reshaping governance to deal with security and compliance issues.

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A Step-by-Step Guide to Landing Your First Enterprise Client

SmartKarrot

It is a sign of development, showing that the business has effectively transitioned from an R&D organization dependent on venture capital to an autonomous, long-lasting enterprise. . Sales motion: A corporation’s method and strategies to market its goods. Lead: A potential client, either as an individual or company.

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Brex’s Michael Tannenbaum on fintech growth strategies

Intercom, Inc.

“Michael is the rare CFO who also leads up marketing, which makes him the perfect person to talk us through the company’s trajectory” As the head of Intercom’s Early Stage program for Startups, the fast-growing fintech startup is one company I’ve been keeping my eye on. billion dollars. Michael: I was really aligned.