How to Build Your Own SaaS Partner Program (with Landing Pages)
Unbounce
JUNE 16, 2020
Your partners act as an outsourced sales and marketing team. Understanding key SaaS metrics like CAC, free trial-to-paid conversion rates, and LTV is also vital to shaping your comp structure. Most PRMs either leaned too far in favor of enterprise software on one end (reseller) or B2C consumer products on the other (affiliate).
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