ProfitWell

JANUARY 2, 2020

The subscription economy has shifted the power balance in favor of the customer. Subscriptions are built on ongoing relationships with customers, so companies selling subscriptions need to understand how to monetize this relationship on a recurring basis. That’s what makes subscription sales so difficult.

B2C 52

B2C Subscription Payment Features Payments 52

SaaStr

JANUARY 14, 2020

We all know and could name several successful B2C and B2B companies. What sets apart some of the most successful, high-growth companies we see today—Slack, Dropbox, Atlassian—has been their ability to tap into and master a new GTM strategy: B2C2B. We saw the momentum increase, and we were nailing that B2C customer.

B2B 132

B2B B2C Scale New CTO 132

OpenView Labs

JULY 2, 2020

New for 2020: SaaS Pricing and COVID-19. In this brand-new report, we finally answer the question “Freemium or free trial?” B2B and B2C SaaS and Subscription Report. Updated weekly to show the impact of COVID-19, this resource from ProfitWell includes data from their subscription companies.

Pricing 135

Pricing SaaS Payments Payments SaaS 135

Hull

JANUARY 22, 2019

Over the past few years, we've seen a new role emerging at within scaling startups - the growth engineer. These roles are filled by engineers that roll up to the CMO/COO (not CTO) as part of a growth team. Ad tech and our B2C peers have been able to precisely profile and engage consumers for years. This is not new.

SaaS Payments 77

SaaS Payments Technical Advisors Engineering Payment Solutions 77