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2021 in conversation: Learnings from the podcast

Intercom, Inc.

Will Larson , CTO of Calm. Des Traynor , Co-founder and CTO of Intercom. Later’s Farhan Virji on adapting B2C support strategies for B2B teams. On the surface, B2B customer support issues might look quite different from those of B2C. So I think that’s where B2C has a much higher level of impact than B2B.

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Product-Led Growth (PLG) For Startups

Mucker Capital

Obviously if you target enterprise customers, you usually have a very large ACV (Annual Contract Value) and the product usually is complex. We talk about using the product complexity, your target customer size, your contract value, and whether there's individual use case–those four things--to help you decide if PLG is a fit.

Startup 52